Profile picture of Stefan Randholm

Have you been around long enough to remember the instamatic cameras with single use flash cubes and Super-8 cameras with manual winding mechanisms? I have, and I was as fascinated by them then as I am with the art of photography today. So much has changed since then, but the essence remains – employing technology and imagination to capture your very own interpretation of reality. 

 My relationship with photography started in my youth (long hours in photographic dark rooms, production of short films, cable TV production), but was during decades only intermittent. In the meantime, I got my dual degree in industrial engineering and business, and worked for many years designing and directing international supply chains and providing education and coaching to multinational management teams. But then, during a well-deserved sabbatical, the art of photography managed to reappear in my life like a siren song. For a visual thinker like myself, photography represents an irresistible crossroads between art and technique, especially when you have the opportunity to introduce yet another fascinating element to the equation: riveting architecture and interior design.

 An early request to photograph a design project (“sure, how hard could it be”) became the starting point of a never-ending learning curve where I soon realised that great light is not only what nature occasionally provides. You can also craft your own light, at your discretion to create the mood you want and need. Cameras have their limitations. Imagination has none. The photographer’s job is to bridge that gap in the time that is made available by the client, the client’s client, other on-site suppliers, mishaps and delays, and the weather. Achieving photographic results on-time and in-full within the given operational parameters requires more than just a camera. You need management and engineering skills.

 Since I began my shooting interior and architectural projects, I have had the privilege to come across some fabulous places. From exquisitely designed penthouses to double digit million mansions, 2000-hectare fincas, branded residences, exclusive boutique developments and some properties so special that I am not at privilege to even share. In all these projects I have met people with all sorts of backgrounds and life journeys who have on many occasions left me with longer lasting impressions than the actual property itself.